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Website Audit Report: Technical SEO Audit Report Website SEO Audit Service: Audit Website Online

2020.05.25 20:06 Premware-Services Website Audit Report: Technical SEO Audit Report Website SEO Audit Service: Audit Website Online

What is Website Audit and its Benefits?

The website audit is a step by step analysis of all the important factors that affect a website’s health and performance in all aspects.
The purpose of doing a website audit is to check any errors or any weak points that affect its web performance before going for digital marketing. Apart from this, the website audit report helps in implementing of advance strategy which plays a vital role in its code, Search Engine Optimization – SEO and content.
It looks at content, technical SEO, server-side configuration, website architecture, on-page SEO, off-page SEO, etc. It’s like a comprehensive evaluation of the site’s overall performance and finds the areas for improvement within the site as well.
SEO audit of a website shows the current status of the web site’s health and visibility in search engines. By strengthening the weak points, it helps in increasing search engine ranking and organic visibility which can bring more visitors to the website, which generates more inquiries and leads, and can make a strong hike in business revenue.
This website SEO audit helps an increase in the online presence of any business.

Types of Website Audit

A website SEO audit can be done in two ways. First one is an automated website audit, and the second one is a manual website audit.
The automated website audit is software-based auditing only, while manual website audit needs manual intervention with all possible implementation of technical and SEO things to achieve better results.
It might possible that software may provide wrong information or incomplete information about any point. Like some things may be diagnosed by software as an error but practically, they are not; or some things may be diagnosed as perfect but in reality, they might have some issues or errors.
Generally, this machine-made website audit is no time consuming and very cheap, or you can say it is free. But it can be inaccurate or unsatisfying, and most of the time it is. Why?
The automated website audit is done by online SEO tools available on the internet such as Neil Patel SEO Audit Tool, Woorank SEO tool, SEMrush Site Audit tool, SeoSiteCheckup tool, SEOptimer tool, ahrefs tool, Majestic SEO tool, and many more. The free website audit report generated by such tools has its own SEO score or website performance score. This technical SEO audit report generally based on its software. It just checks some codes/files on the website and return the value like whether it is present in the site or missing from it. You can say 1 or 0 in the binary form. It can’t check and suggest that the available things are in the best form of it or is there any implementation needed to make these things more beneficial for overall website health and performance.
The result of automated SEO tools is not wrong all the time. It can be useful for finding some technical issues like desktop speed issues, mobile speed issues, hidden broken links: internal broken links and external broken links, But in this case also, you need to re-evaluate website audit results by yourself manually, you can’t take a technical decision just by depending on the machine-made free site audit results.

Why do you need Manual Website Audit?

As we have already discussed, automated SEO tools can’t audit every factor on a website, there are some points where manual intervention is needed, these points need to be rechecked and verified by SEO professionals. And for the checked points, also there is re-evaluation needed to confirm those for their correctness. This can be done by manual website audit only.
This type of manual SEO audit is more time-consuming and not cheap like automated SEO audit as it is not only depended on the machine, it needs SEO professionals in this task. They just gather all the information from different free site audit tools or you can say SEO analysis sites by performing an automated website audit and then manually check one by one all the results, check whether they are correct or not. And then find out useful information and develop an SEO strategy which can be performed and implemented in a manner that brings the best possible results.

What are the Factors we check in Complete Website SEO Audit Service?

Our website SEO audit service includes a basic SEO audit, content audit, technical SEO audit, security audit, performance audit, etc.
Below are some of the important factors we focus on while doing the Complete Website SEO Audit:

Want a Complete SEO Site Audit for your Website?

You can contact us by using any of the following methods:
Call: (+91) 84699 30000
Email: [[email protected]](mailto:[email protected])
Address: Premware Services India LLP (PC Helpline), S/5, Ofira Business Hub, Nr. Bhagwan Mahavir College, VIP Road, Surat – 395007 (India)

Source URL: https://premware.services/website-audit/
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2020.01.16 14:10 ebookrevenda Como utilizar o SEO do Google para ranquear meu site na primeira página?

Como utilizar o SEO do Google para ranquear meu site na primeira página?

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A primeira coisa que deve ficar claro aqui é que não adianta trabalhar apenas o SEO em seu site, Seu site fique bem posicionado nas pesquisas do Google você precisa divulgar, ganhar Backlinks, Esse é um fator que na verdade seria o mais importante, Pois não adianta apenas otimizar o seu site achando que pessoas vão visitá-lo ou que de alguma forma ele vai passar a aparecer nas buscas do nada.
Seria o mesmo que criar um site hospedado em algum servidor e achar que as pessoas vão visitá-lo sem que você faça qualquer divulgação ou indique o link para alguém, pelo menos em todo meu tempo de trabalho como programador nunca vi isso acontecer, então mãos a massa e Vamos divulgar o seu site, Divulgado você pode otimizar deixando mais adequado para os sistemas de pesquisa quando o Google, Bing, Yahoo e outros.

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UM SOFTWARE QUE PODE TE AJUDAR MUITO


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Existe um software chamado PCG Programa Classificados Grátis, esse software é uma pegador de sites de classificados grátis O programa tem uma lista com mais de 250 sites cadastrados em sua base de dados, você usa o programa para fazer anúncios em todos esses sites de forma automatizada o programa preenche todos os campos dos Sites e você vai apenas confirmando os anúncios, isso agiliza muito trabalho para pessoas que gostam de fazer divulgação Nesse tipo de site,
As vantagens de se anunciar em sites de classificados grátis é que além das visitas vindas diretamente dos Sites você também tem visitas vinda de buscadores como Google e outros, isso porque os buscadores indexam seu anúncio, Geralmente o que é indexado são os títulos de seus anúncios, por exemplo, se você fizer um anúncio com o seguinte titulo:
“Aprenda como fazer mais vendas na internet”
Em alguns dias ou até no mesmo dia esse anúncio feito vai aparecer no Google e quando uma pessoa fizer uma pesquisa semelhante ela vai encontrar o seu anúncio e acaba indo até o seu produto ou serviço.

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OUTRA GRANDE VANTAGEM


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A outra grande vantagem que vejo com a técnica acima usando o programa PCG Programa Classificados Grátis, é o ganho com os backlinks, citei isso no início do texto, quanto mais backlinks você tiver mas o seu site vai ficar bem posicionado nas buscas do Google, e a cada anúncio que você fizer em um site de classificados grátis você ganha um backlinks vindo desse site, sendo assim quanto mais você anunciar mais resultados como essa técnica você vai ter…
Agradeço muito se der um voto positivo a minha resposta, espero ter ajudado de alguma forma, desejo muito sucesso com seu trabalho de SEO em sua página e que você consiga atingir os objetivos, o software que citei é muito bom vale a pena usar.

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2019.12.12 14:18 ebookrevenda As técnicas de SEO servem apenas para melhorar o posicionamento no Google ou servem para todos as buscas? Como funciona isso?

As técnicas de SEO servem apenas para melhorar o posicionamento no Google ou servem para todos as buscas? Como funciona isso?

https://preview.redd.it/7f6tdckid7441.png?width=820&format=png&auto=webp&s=308bb6b90eb5d1f682405c28b5a90ffbb0f07c55
Essa técnica serve não somente para o Google mas para qualquer outro buscador assim como o Yahoo buscas, BING, ou qualquer outro buscador. essa técnica serve justamente para passar informações para os buscadores quando eles visitar o seu site, E logicamente isso vai fazer com que ele fique mais bem posicionado nas músicas caso tenha todas essas informações.
Muitos fatores podem influenciar no poscionamento, mas vou dar um exemplo genérico: Imagine que você tem um site que não tem técnicas de SEO e um buscador visita esse site, “ Certamente ele será indexado as musas”, Mas vamos supor que eu mesmo buscador busque outros sites semelhante que contenha técnicas de SEO, não precisa nem dizer qual dos dois sites para ficar melhor posicionado nas buscas, muito certamente será o mais completo que contenha as técnicas de SEO. “Vejo que esse é um exemplo genérico e muitos outros fatores podem influenciar nesse posicionamento”.

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Vale também deixar a observação de que um bom posicionamento nas buscas não dependem apenas do SEO Mas também de outros fatores como as visitações das pessoas a seu site, número de visitas mensais ou diários, quantidade de backlinks que você tem, entre outras mais….
Hoje na internet você encontra sites que podem te ajudar com isso, por exemplo recentemente eu encontrei um site ele te ajuda a Gerar meta tags, As meta tags para você que talvez não conheça são códigos html usados para se incluir em sua página e servem justamente para passar as informações para os buscadores quando eles visitarem sua pagina. caso tenha interesse em dar uma conferida Esse é o link do site: ciawebsites.com.bferramentas-de-seo/gerador-de-meta-tags/

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Em minha busca para melhorar o posicionamento de meu site nos buscadores também uso outro programa conhecido como PCG Programa Classificados Grátis Clicando aí no link você pode conhecer mais sobre o programa, ele nada mais é do que um agregador de sites de classificados grátis que contém mais de 250 sites de classificados cadastrados e na hora de você anunciar nesses sites e ele automatiza esse processo, assim você consegue anunciar rapidinho em mais de 250 sites.
Mas em que esse programa vai te ajudar: tenha em mim que a cada anúncio que você fizer em um site diferente você vai ganhar um BACKLINK ou seja, o seu link vai aparecer em outro site, e não é qualquer hora que você consegue 250 backlinks assim, Um dos fatores que o Google Analisa para colocar o seu site no topo das buscas é exatamente a quantidade de backlinks que o seu site tem, então vale muito a pena usar o programa.
Esse programa conta também com algumas outras ferramentas que te ajudam a se posicionar melhor nos buscadores, e referente a visitas logicamente que você terá centenas de visitas vindas desses sites de classificados, O bom de se usar mesmo é que além do posicionamento de seu site, Produto ou serviço, os seus anúncios feitos também são indexados pelos buscadores que geralmente os títulos de seus anúncios aparecem nos buscadores.
Abaixo vou deixar um vídeo que mostra uma pessoa que usou o programa e teve excelentes resultados em seu nicho de mercado específico, veja o vídeo: https://pcg.onlinerenda.com.bvideo/youtube1.mp4

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Enfim, espero que minha resposta tenha sido adequada à sua pergunta e que você possa tirar algum proveito da mesma, logicamente melhorar o posicionamento de seu site Produto ou serviço nos buscadores E com isso obter bons resultados em suas vendas,
De coração desejo sucesso em seus negócios, se possível agradeço muito a um voto positivo desculpa parte para essa resposta assim eu posso ganhar alguns seguidores a mais, peço apenas isso em troca, abraços e até uma próxima oportunidade….

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2019.10.21 17:21 ebookrevenda Como usar o Facebook Ads para afiliados?

Como usar o Facebook Ads para afiliados?

https://preview.redd.it/71y5ll41wwt31.jpg?width=1254&format=pjpg&auto=webp&s=9dea53771fddd4f29095440a728c17a35255c1f9
Minha resposta não seria exatamente adequada a pergunta pois em algumas estrategias que utilizei obtive mais resultados que o Facebook Ads, então a dica que eu daria não seria exatamente usar o Facebook Ads e sim usar algum software de automação para redes sociais, não precisa focar apenas em facebook, você pode focar em outras redes como Linkedin, Instagram, Twitter e outras, a questão é que pelo menos em meu caso eu obtive mais sucesso fazendo dessa forma, abaixo vou deixar a dica dos softwares que usei.
Em nenhum momento quero dizer que existem ferramentas melhores ou piores que Facebook Ads, o que "eu" quero dizer é que pode ser algo mais barato investir em automação do que ficar pagando todo dia centenas de reais pro Facebook ficar mantendo suas publicidades, sendo que você pode fazer isso de outras formas que talvez sejam mais baratas.
"Que fique claro que não sou contra nem a favor de Facebook Ads..."
AUTOMAÇÃO DE MARKETING EM REDES SOCIAIS

https://preview.redd.it/jbzlc825wwt31.jpg?width=1000&format=pjpg&auto=webp&s=973e1b4a98ee920ceff2c5a1c08a3fc818471244
Hoje você tem centenas de ferramentas online para automação, algumas são excelentes ferramentas e com um custo muito bom, outras nem tanto e com custo muito elevado, por já ter usado a ferramenta AutoFace https://autoface.onlinerenda.com.br me sinto a vontade para falar sobre ela, se trata de um software para automação do Facebook, o programa entra em grupos específicos que você buscar por determinada palavra chave, e também tem opção de postar automaticamente nesses grupos, você coloca um tempo por exemplo 10 minutos, e de 10 em 10 minutos o programa vai entrar em um grupo e postar sua mensagem com imagem, cada mensagem vai ficar com o texto diferente graças ao uso de tags especiais para isso...
Bem como disse ao invés de focar apenas no Facebook Ads você poderia usar outras técnicas como, Instagram por exemplo, e uma outra ferramenta que poderia indicar para isso é o EnviaIsta https://enviainsta.programadivulgarsite.com.br essa ferramenta também automatiza ações como seguir pessoas de determinado nicho de mercado, deixar de seguir automaticamente etc...

https://preview.redd.it/auar30x5wwt31.jpg?width=2048&format=pjpg&auto=webp&s=a2eab2e226d3fe64ba01da78b034668619c4c963
Enfim, a automação é algo que pode te render e muito e ainda vai sobrar tempo pra você fazer outros trabalhos então é algo que de fato eu sugiro pois pode ser algo que talvez te gere mais resultados do que o Facebook Ads, logicamente isso depende de seu ramo, nicho de mercado, e claro que você tem que fazer testes para tirar suas próprias conclusões.
Espero que a resposta tenha sido de valor e que tire algum proveito, agradeço a um voto positivo se possível. abraços e sucesso nas divulgações, ate uma próxima oportunidade.


https://preview.redd.it/9vjvv5e7wwt31.png?width=960&format=png&auto=webp&s=622f0acfde7ffeaf27596485d2afd627cbd6d1b9
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2018.11.22 11:48 hocngheseo Top 100 từ khóa siêu hot để SEO kiến tiền Adsense

Xin chào toàn thể anh em đang kiếm tiền adsense nhé, hôm nay mình sẽ chia sẻ với các bạn danh sách các chủ đề hot nhất đang thịnh hành làm mưa làm gió trên thị trường adsense việt Nam.
📷
Bài viết này mình đã nghiên cứu bộ từ khóa của khá nhiều blog kiếm nhiều tiền adsense tại Việt Nam.
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  88. Thay đổi Favicon cho WordPress, tạo Favicon cho Blog miễn phí
  89. 9 điều khắc cốt ghi tâm nếu bạn muốn SEO WordPress thành công
  90. Top 10+ trang web tải nhạc Soundcloud nhanh nhất với chất lượng cao
  91. Sửa lỗi SSL trong WordPress đơn giản, bật HTTPS hiện ổ khoá màu xanh
  92. PropellerAds Review – Hướng dẫn kiếm tiền với PropellerAds cho Blog
  93. Danh sách Ping Services cho WordPress tăng tốc Index bài viết
  94. WP Super Cache – Plugin tăng tốc WordPress tốt nhất nên dùng
  95. Google XML Sitemaps – #1 Plugin tạo Sitemap tốt nhất cho WordPress
  96. 71 ý tưởng viết tiêu đề bài viết chuẩn SEO cực kì hấp dẫn
  97. Plugin SEO và công cụ SEO miễn phí cho WordPress nên dùng
  98. Remove Category URL – Plugin xoá chữ Category khỏi URL WordPress
  99. KK Star Ratings – Hiển thị 5 sao cho Blog WordPress ngoài Google
  100. Yêu xa khó lắm, làm sao để duy trì được tình yêu xa luôn mãnh liệt
Các bạn ơi, mình viết nguyên cả một tiêu đề bài viết này để lấy luôn gợi ý để các bạn triển khai cách đặt tiêu đề cho bài viết mà các bạn sẽ SEOtrên Google, bên trong mỗi tiêu đề như vậy thì sẽ có một hoặc nhiều từ khóa đang thịnh hành, nếu các bạn seo đúng từ khóa đó thì traffic để về sẽ rất cao đó.
Cảm ơn các bạn đã đọc bài viết này của mình chúc các bạn một ngày tốt lành, luôn luôn nhớ khẩu hiệu của mình, cho đi là nhận lại, mọi đóng góp gì về nội dung thì gửi cho mình qua email: [email protected]
submitted by hocngheseo to u/hocngheseo [link] [comments]


2018.11.12 16:25 gcjbr testando mais um

Dummy Story cover image
Jolien Evaert Storychief.io
You read that right. Dummy Story is right in the title but it also happens to be my name.
My parents, Mr. and Mrs. Story, named me Dummy. They gave me life just so I could be here for you. I wish they'd named me Helpful or even Sample, but they chose Dummy. We're going to pretend it's okay.
Anytime you want to quit and close the window, just think about the fact that I was born a Dummy and how sorry you feel for me. This is going to be an interactive process, so please stick with me. Stay with me until the end of the page. Please.

Formatting your words just right

See what I did there? "Formatting your words" used to be regular text just like you're reading now. But I made it a subheading. Just let me know when all of this gets too exciting for you.
Dummy Article formatting toolbar
Formatting toolbar
Once you select the words you want to format, and you'll see a toolbar pop up where you can choose to:
You can even go really nuts make words:
  1. really small, or
  2. add links to redirect your readers elsewhere
  3. become in bulleted or numbered lists
I bet I just gave you goosebumps.
The whole Dummy Story needs to be a success, so please humor me and play along. I just can't bear to be the laughing stock of the family.
"Here lies our beloved but failed Dummy Story."
Please don't let that be my epitaph. I need something better on my tombstone when I'm finally retired from Story Chief. At best, I've just not-so-subtly taught you how to add a quote to your story, haven't I?
Are you're wondering what that text bubble at the end of the toolbar is for>
Well, it's meant for comments during the editing process. Just select the questionable text in your story and click on the text box icon. Your text will turn orange. (Look at the top right of your screen NOW and you'll see there's a comment for you already.)

Adding stuff to your story (or Dummy Story)

I hear that adding stuff to your stories is all the rage now. Everybody's doing it and research shows that readers like you love all kinds of visual content.
So. I'm gonna need you to hit at the end of this sentence so I can start showing you how to add stuff.
Leave your cursor on the line above so I can tell you what each icon is for. Or, you can take your mouse and hover over each one of those grey icons on the toolbar and read for yourself.
This is what you should see:
Dummy Article media toolbar
Media toolbar

Adding an image

All you have to do is click on the first icon in the bar and follow the instructions:
I've added one of me and my parents:
Dummy Story Family Portrait
I was a little camera shy when this pic was taken
By the way, these captions I'm putting under each photo are optional.
And if you think my family portrait looks funny, then you should check out other awkward ones on the internet.
Now, once you've added an image (or even clicked on an image you've added previously), you'll see this menu pop up:
Dummy Story Image Options
It means you can choose to make the image bigger or keep it the way it is. Big life decisions eh?
You can also hyperlink the image so that when your readers click on the image, it redirects them somewhere else.
Most importantly, don't forget about the eyeball.
👁️!!!
The eyeball serves as a reminder for you to add an ALT tag.
The ALT tag is not only important for SEO purposes, but for your blind or visually impaired visitors who need to know what the image is about.

Adding an image gallery

Apparently image galleries are considered way fancier than just adding one single image. Now you can include a gallery of your 18 best selfies of all time!
Just click on the image gallery icon and...
Ain't we fancy?!
Feel free to add your awkward family portrait to the gallery. And don't forget ALT text and captions for each picture!

Adding a video

You can embed links to add video to your stories so readers don't fall asleep.
Want to see video evidence of how my parents met back in 2012? They were both cast for some movie and pretty much hating life.
I love pulling this video up whenever we have people over.
Not dummy porn
I know. Cringe-worthy, right?
They said it was love at first sight. Who knew bad acting was such an aphrodisiac?

Adding rich media

Because ain't nobody got time for poor media!
Seriously though, adding rich media is a good way to be extra superficial. Showing off your social media posts can make you feel better about yourself.
You can even embed quizzes or polls asking people how much they like you.
My cousin, Chewie

Adding lead capture forms

Lots of people use this for sales purposes. But you can also use it for finding people to stalk—er, I mean—date.

SEO and Readability

It's free!
Just look at the top left corner of your screen and you'll see how you're doing. You can even click up there and you'll get details and guidance to live your very best storytelling life.
If you look at the top right corner of your screen, then you'll see that you get to invite people to read the draft of your story and give feedback. Please be sure to check out the comments while you're there.
There's lots more cool stuff that Story Chief has come up for you. Most questions you have will be answered by going to this link.

If you've made it to the end...

Thank you. You make me feel like I'm more than just a Dummy Story.
Dummy Article
Fancy, huh?

submitted by gcjbr to scteste [link] [comments]


2018.11.12 16:24 gcjbr testando mais um

Dummy Story cover image
Jolien Evaert Storychief.io
You read that right. Dummy Story is right in the title but it also happens to be my name.
My parents, Mr. and Mrs. Story, named me Dummy. They gave me life just so I could be here for you. I wish they'd named me Helpful or even Sample, but they chose Dummy. We're going to pretend it's okay.
Anytime you want to quit and close the window, just think about the fact that I was born a Dummy and how sorry you feel for me. This is going to be an interactive process, so please stick with me. Stay with me until the end of the page. Please.

Formatting your words just right

See what I did there? "Formatting your words" used to be regular text just like you're reading now. But I made it a subheading. Just let me know when all of this gets too exciting for you.
Dummy Article formatting toolbar
Formatting toolbar
Once you select the words you want to format, and you'll see a toolbar pop up where you can choose to:
You can even go really nuts make words:
  1. really small, or
  2. add links to redirect your readers elsewhere
  3. become in bulleted or numbered lists
I bet I just gave you goosebumps.
The whole Dummy Story needs to be a success, so please humor me and play along. I just can't bear to be the laughing stock of the family.
"Here lies our beloved but failed Dummy Story."
Please don't let that be my epitaph. I need something better on my tombstone when I'm finally retired from Story Chief. At best, I've just not-so-subtly taught you how to add a quote to your story, haven't I?
Are you're wondering what that text bubble at the end of the toolbar is for>
Well, it's meant for comments during the editing process. Just select the questionable text in your story and click on the text box icon. Your text will turn orange. (Look at the top right of your screen NOW and you'll see there's a comment for you already.)

Adding stuff to your story (or Dummy Story)

I hear that adding stuff to your stories is all the rage now. Everybody's doing it and research shows that readers like you love all kinds of visual content.
So. I'm gonna need you to hit at the end of this sentence so I can start showing you how to add stuff.
Leave your cursor on the line above so I can tell you what each icon is for. Or, you can take your mouse and hover over each one of those grey icons on the toolbar and read for yourself.
This is what you should see:
Dummy Article media toolbar
Media toolbar

Adding an image

All you have to do is click on the first icon in the bar and follow the instructions:
I've added one of me and my parents:
Dummy Story Family Portrait
I was a little camera shy when this pic was taken
By the way, these captions I'm putting under each photo are optional.
And if you think my family portrait looks funny, then you should check out other awkward ones on the internet.
Now, once you've added an image (or even clicked on an image you've added previously), you'll see this menu pop up:
Dummy Story Image Options
It means you can choose to make the image bigger or keep it the way it is. Big life decisions eh?
You can also hyperlink the image so that when your readers click on the image, it redirects them somewhere else.
Most importantly, don't forget about the eyeball.
👁️!!!
The eyeball serves as a reminder for you to add an ALT tag.
The ALT tag is not only important for SEO purposes, but for your blind or visually impaired visitors who need to know what the image is about.

Adding an image gallery

Apparently image galleries are considered way fancier than just adding one single image. Now you can include a gallery of your 18 best selfies of all time!
Just click on the image gallery icon and...
Ain't we fancy?!
Feel free to add your awkward family portrait to the gallery. And don't forget ALT text and captions for each picture!

Adding a video

You can embed links to add video to your stories so readers don't fall asleep.
Want to see video evidence of how my parents met back in 2012? They were both cast for some movie and pretty much hating life.
I love pulling this video up whenever we have people over.
Not dummy porn
I know. Cringe-worthy, right?
They said it was love at first sight. Who knew bad acting was such an aphrodisiac?

Adding rich media

Because ain't nobody got time for poor media!
Seriously though, adding rich media is a good way to be extra superficial. Showing off your social media posts can make you feel better about yourself.
You can even embed quizzes or polls asking people how much they like you.
My cousin, Chewie

Adding lead capture forms

Lots of people use this for sales purposes. But you can also use it for finding people to stalk—er, I mean—date.

SEO and Readability

It's free!
Just look at the top left corner of your screen and you'll see how you're doing. You can even click up there and you'll get details and guidance to live your very best storytelling life.
If you look at the top right corner of your screen, then you'll see that you get to invite people to read the draft of your story and give feedback. Please be sure to check out the comments while you're there.
There's lots more cool stuff that Story Chief has come up for you. Most questions you have will be answered by going to this link.

If you've made it to the end...

Thank you. You make me feel like I'm more than just a Dummy Story.
Dummy Article
Fancy, huh?

submitted by gcjbr to scteste [link] [comments]


2018.03.28 19:32 dansalg SEO Improvements You Can Implement Today

The Less Confusing Guide to SEO
Original content (with images and better formatting) can be found here: https://www.visualfizz.com/easy-seo-improvements/
Search Engine Optimization (SEO). Those three words are enough to send some business owners into a state of confusion. Ever tried to explain SEO to non-industry friends at a party?
SEO can be, but doesn’t have to be, confusing. Maybe you already know the basics of things like keywords, but you aren’t getting the results you want. So where exactly do you focus when you want to improve the ranking of your website? We’ve got some solutions for you in this easy-to-follow list of SEO improvements you can make today.
What is SEO and do I actually need it? SEO is the art of making sure that your website can be easily found on search engines like Google when a user searches for specific words or phrases. When people are able to easily find your website via search engines, you get more web traffic, which ultimately translates into sales and dollars.
Improve Your SEO Today Take A NAP Now, that sounds nice, doesn’t it? No really, though, adding your NAP (an acronym for Name, Address, and Phone number) information couldn’t be an easier way to improve your SEO. By making sure the name, address, and phone number for your business are included correctly on your website’s contact pages, “Google My Business” profile, social media pages, and local business listing (think Yellowpages.com, Yelp, etc.), you can boost your local search rankings. This is a change you can make right now and see a huge difference. What are you waiting for?!?
Moz Local provides a scanning tool to tell you the important listings that you may be present on already, have duplicate businesses on, or are not yet found on.
Note: Having THE SAME data across all channels is extremely important to local SEO success. Choose ONE brand name, ONE URL, ONE phone number, and ONE address to use across all your business listings online. Mismatching info across the web tells search engines that you are less legitimate and spammy.
Your Site Is Not On Island Time – Interlink All Your Pages Internal links on your site is a crucial part of any SEO strategy. Search engines scan a domain to determine what it contains by ‘crawling’ each page, and following the links to other pages that it finds. If you have pages that are not linked to other pages, search engines will have a more difficult time finding them, and this can lead to poor SEO performance.
The good news is, it’s super easy to implement and is something you can quickly do to improve the user experience of your site, while at the same time ensuring the site’s searchability.
Here’s how it works: let’s say you write a blog post about a specific topic, like a certain trend. Find areas within that blog post to link back to other pages on your site. So, for instance, if you’ve written a past post about something a similar or related topic, link back to it. Or, if there are products in your mix that speak to that term, you definitely want to link there.
Additionally, you can provide a better user experience (UX) when you keep your readers/visitors/customers/whatever-ers circulating on your website. You spent all this time and/or resources creating awesome content, so you’ll want to make it as easy as possible for your audience to access as much of your content as you can.
Don’t let your own pages exist on an island – keep ‘em connected by internally linking when it’s appropriate. Ensure that every page on your website is linked to at least 2 other internal pages for the best performance.
Clean Up Your Damn Meta Meta tags are snippets of text that appear in your code and describe the content on a page. Basically, meta tags tell search engines what your page is all about.
There are a few crucial parts of your site’s meta information: *Title – this is the text that search engines show as the title of your page. This text should be more than 40 characters, but no more than 55. Use your brand name as well as your core keywords. *Description – the Meta description provides a brief preview summary of your site in the SERPs. Keep it concise and succinct, and again use your main keywords. The title should read like, well, a title, and the description should read like a full, complete sentence or two. *Keywords – the meta keyword tag is where you put in the keywords you use in your site. It’s best practice to NOT include any meta keywords in your SEO data, as search engines don’t really give any emphasis to this area anyway. Leave this blank. *Meta information is the first indicator of what a site is about in the eyes of search engines, and is one of the most important aspects of SEO. All of your indexed pages’ meta content should be optimized for search using your main keywords. *Still confused? Here is a great example of good vs. bad meta descriptions from the folks over at Search Engine Watch: How to write meta descriptions for SEO (with good and bad examples)
&Page Load Patience – Don’t Wait* The world is fast-paced, and there’s a lot of content out there. People don’t have time to wait for your webpage to load, nor should they have to. The speed of your site can impact your search engine rankings considerably. If you think of Google as a service provider, it makes sense that they would prioritize the best, fastest content for their users over content with long wait times.
To speed up your site, make sure that all image files are the right size, and optimize to decrease file size and speed up loading time. It’s even better to shrink the images used on your website yourself (making sure that the images are still high quality – blurry or pixelated images will have a negative impact rather than a positive one) and upload onto your website, without relying on the code to scale your images down.
Bonus: what you name your photo files is super important too. Use keywords in your image alt tags to improve searchability.
Google also recommends optimizing your code to remove spaces, commas and other unnecessary characters to increase your page speed. Read more here.
Reducing the number of images and content your website has to process, and the number of plugins used on the backend, can greatly improve your site speed. Use only what you need to use, and eliminate the rest.
Want to see how your site measures up? Evaluate the speed of your page with Google’s Page Speed Insights.
Manual Outreach Wins The Link Off-Page (or off-site) SEO refers to relationships, links, and affiliations on other websites. Off page SEO makes your site more trustworthy, and more likely to show up in search results. Your links act sort of as a ‘word of mouth’ referral to search engines. If a reputable and high-quality website recommends you as a company by linking to you, you too will be seen as reputable and high quality. If a less-than-reputable and low-quality website recommends you as a company by backlinking to you, you, too, will be seen as less-than-reputable and low quality.
This concept is known as “backlinking”, and the best approaches involve doing some old-fashioned manual outreach.
Backlinking involves building relationships, one way or another, to encourage other websites to link to your content on their pages. Those links may come from news articles, bloggers, customer-created content and links, affiliate and influencer marketing, and self-created links in signatures, online directories, or press releases. Research popular websites in your industry, and manually reach out to the webmaster or business owner.
When you’re reaching out, search for websites in your industry that already link to content similar to the awesome content that you have already created. Then, include a message with something like this example outreach email from Backlinkio:
Link Building for SEO The Definitive Guide 2018 Manual outreach takes a super long time and is difficult to standardize, but it’s critical to building white-hat, strong, genuine links.
PR Is A Combination Of Content And Link Building Search engine optimization is a multi-faceted approach that goes hand in hand with your overall marketing strategy. By employing these tactics, your business can improve its searchability, readability, and marketplace reach.
Creating content is hard work (not to mention expensive work), and it’s something both content marketing and PR do extremely well for two extremely different audiences. By making your content work twice as hard, you can take advantage of content that is already created and use it towards you PR strategies as well.
For example, your brand created an infographic for a third-party influencer who agreed it can be republished with a link back to the original source (hopefully, your website). Your PR team can take that same infographic and pitch it out to their media sources, sending more traffic and creating more links for the search team and an easy content placement for the PR team.
Thanks!
submitted by dansalg to marketing [link] [comments]


2017.04.13 18:09 Rubyspace 19 Ruby on Rails Gems which Can Amaze

Ruby on Rails is great for its gems. We have picked up our favorites to share them with you. Check out 19 Ruby gems that amaze us:
1. Ransack
Link: https://github.com/activerecord-hackery/ransack
Ransack gem offers a very easy and nice-to-use API for search. It works well to build simple and straightforward search forms for all types of Ruby on Rails applications. It is designed as a quick and easy solution for regular functionality. If you need an advanced search form, you should probably build it manually using ActiveRecords scopes.
2. Pry
Link: https://github.com/pry/pry
Pry is an IRB alternative and runtime developer console. It makes debugging process much more user-friendly, which makes Rubyroid Labs Team happier. With its help, one can look the stop point in code directly from the terminal. Going to next place in code is also done nicely. Integration with the Awesome-print gem is a good cherry top.
3. Pundit
Link: https://github.com/elabs/pundit
After Ryan Bates take a pause on his cancan project, pundit becomes our primary choice when dealing with authorization. Our team like a lot of how it leverages regular Ruby classes and object-oriented design patterns. Pundit doesn’t use any meta-magic and based on plain Ruby objects, which makes it very accessible yet very efficient, especially for Ruby on Rails beginners.
4. Active Model Serializers
Link: https://github.com/rails-api/active_model_serializers
ActiveModelSerializers gem is designed to bring convention over configuration to your JSON generation.em with the help of two components: serializers and adapters. We prefer this gem over others since it has nice DSL and gives you a great speed of serialization by class. If you have any problems with slow JSON rendering by jbuilder, you should definitely try this out.
5. Devise Masquerade
Link: https://github.com/oivoodoo/devise_masquerade
Devise Masquerade is a real treasure for those, who use Devise gem. With its help, one can log in as another User, which significantly simplifies debugging process and lets system admins have everything under control.
6. Wicked PDF
Link: https://github.com/mileszs/wicked_pdf
When dealing with generating PDF files from HTML code, we don’t have too many alternatives in our community. But we have admitted that wicked_pdf does a great job there.Wicked PDF strong sides are flexible configuration and integration with JS and CSS. This gem is easy to add and configure so it will save you a lot of effort. Since wicked_pdf is wrapper for wkhtmltopdf tool and you need it to be installed, we recommend to add it with wkhtmltopdf-binary-edge to keep version the same for all team members.
7. Letter Opener
Link: https://github.com/ryanb/letter_opener
Letter Opener is a grand library for developers, which allows emulating and automatically looking through the sent emails in the browser. This means you do not need to set up email delivery in your development environment and don’t have to worry about sending any test emails by accident.
8. Roadie
Link: https://github.com/Mange/roadie
Writing HTML email can be a real pain. Though roadie won’t save you from all troubles, it will at least do all inline stylesheets and rewriting relative URLs for you. This way your day as a developer will become a bit brighter with a roadie on your side.
9. Sitemap Generator
Link: https://github.com/kjvarga/sitemap_generator
A sitemap is one of the basic things for SEO optimization. So if you want your website to be googled easily you wouldn’t do without a proper sitemap. This gem will not only create a sitemap with all available for search links but will also notify search engines once something is updated.
10. VCR
Link: https://github.com/vcvcr
VCR gem records your test suite’s HTTP interactions and then replays them during future test runs. This makes the whole debugging process much more efficient since with VCR you use real service replies instead of making them up yourself. So you have a more realistic picture.
11. Retryable
Link: https://github.com/nfedyashev/retryable
Sometimes, especially when dealing with external legacy APIs over network, you requests can fail without any particular reason. And best what you can do here is repeat your request a few times and pray that it will work. This is not hard logic and every developer can write this himself, but our team will better use retryable and save couple hours for our clients. This gem provides simple API for this, where everything which runs in block will be retried when an exception occurs.
12. Carrierwave
Link: https://github.com/carrierwaveuploadecarrierwave
Carrierwave is probably one of the most popular Ruby on Rails gem for images processing. It allows creating image copies in the size required with minimum effort required from a developer side. Flexible settings make it suitable almost for any business need.
13. Groupdate
Link: https://github.com/ankane/groupdate
Groupdate is designed to group certain events by time period. With its help, one can get statistics on any action for any time gap set. For example, you can find out how many users registered yesterday or how many units of the product have been sold from the start of the year. Easy API make this nice gem even nicer.
14. Chartkick
Link: https://github.com/ankane/chartkick
Chartkick is the easiest way to build beautiful JavaScript charts. And you will need just one line of Ruby for that. It includes all sorts of diagrams including pie charts, line diagrams, area graphs and others. By the way, it has Groupdate gem built-in, so you have nothing to worry about.
15. Apartment
Link: https://github.com/influitive/apartment
Apartment is a minimalistic gem that provides extended database multi-tenancy. It is great for the cases like when you need to have some data sequestered based on account or company, but you still want these data to exist in a common tenant. It provides all the functionality required together with easy-to-use- logic.
16. Money Rails
Link: https://github.com/RubyMoney/money-rails
Money Rails is a perfect gem for an eCommerce project with some currency conversion. Money Rails is out of box solution with a wide range of functionality, which makes it suitable for almost any app. API is flexible, simple and easy-to-integrate with whatever you need.
17. Rack Attack
Link: https://github.com/kickstarterack-attack
Rack Attack gem is your Avengers Team in the battle against DDoS-attacks. It contains a large number of instruments to fight against some basic attacks such as picking up passwords and simple DDoS. You can protect your website using safelisting, blocklisting, throttling, and tracking based on arbitrary properties of the request.
18. Friendly ID
Link: https://github.com/norman/friendly_id
Friendly ID gem generates a friendly slug (URL part that is used as ID), which makes links more personalized and nicer to use. It is easy to set up and is actively supported by the community. It remembers slug history, saves pages for search engine and provides high flexibility of slug generation strategy.
19. GeoCoder
Link: https://github.com/alexreisnegeocoder
GeoCoder is very easy yet very efficient tool, which provides easy address search by IP, geo-coordinates or place name. It is quick, simple and copes with its goals just fine.
To see more https://blog.rubyroidlabs.com/2017/04/19-ruby-on-rails-gems/
Hope you will find this list helpful. And what are your favorite gems? Share with us in the comments.
submitted by Rubyspace to rails [link] [comments]